Spotify is the world’s most popular audio platform. And though they reinvented the music industry and have become the go-to destination for music for hundreds of millions of listeners, they are only just getting started in the world of audiobooks. 

Create an audio experience that lets the world know that Spotify is now the go-to destination for audiobooks. 

Your idea can exist in any medium, but audio must play an integral part of the execution.

Idea- In this digital era, our attention spans have taken a hit, fueling a widespread need for multitasking. 

Insight- Journey Beyond the Page

Bus Stop- This placement has a “Listen while you wait” feature with a pressable button that plays a rotation of audiobook clips. All you have to do is connect to the “Spotify” bluetooth, click the button and listen. It will provide a series of short audiobooks to listen to while you wait for your bus.

App Integration- Spotify provides curated audiobook playlists for any journey that you are taking on that day. The playlists will be made solely for the specific mood that you are in and what you will be doing that day.

TikTok- Spotify will upload animated clips of the single most compelling parts of a book with the link to the audiobook in the caption and bio. Virality on TikTok is something that can build awareness and revenue FAST. Doing this would also promote targeted books. the hashtag #JourneyBeyondThePage will also be utilized.