Problem: The number of dogs that were adopted spiked during the pandemic, but now the shelters are filling up again meaning that many dogs are going without homes.
Background: Pedigree is one of the world’s leading dog food brands and has been committed to helping dogs find new homes for years with campaigns around the world as part of their annual adoption drive.
Your Task: Come up with an innovative idea/product that helps dogs get adopted.
Deliverables: You can use existing tech in new ways, you can invent new prototype solutions, maybe your idea doesn’t use any tech at all. Your idea can take place in the physical world or digital or both but the goal must be to help dogs get adopted.
Insight: The reliance of technology during Covid-19 has made people too lazy to leave the house.
Idea: RescueRover
-The all in one app that gets you through the adoption process fully virtually
RescueRover Master Class- To make the experience even more streamlined, this app will provide training lessons for future pet owners so that they can feel prepared to care for an animal.
Virtual Meet & Greet: Enable virtual meetings between adopters and dogs through video calls, allowing them to interact and bond before deciding on adoption. It’s also an opportunity to get to know the staff