The Ask- Come up with a social first, attention grabbing idea that makes Telfar the most talked about brand at next year’s New York Fashion Week that embodies Telfar’s purpose “not for you, for everyone”
Insight- GenZ/Millenials gravitate towards brands that align with their values and morals, as they perceive a sense of identity within the brand.
Idea- #UpcycleWithTelfar
-Telfars campaign promoting inclusivity, sustainability and creativity.
Telfar will be opening up the door of opportunity for small creators to showcase their talent during this upcycling competition. The rules are simple.
Upcycle your Telfar with things you already have at home
post it on social media with the hashtag #UpcycleYourTelfar
Get the chance to be featured on the runnway
users most liked by Telfars team and the world will have the opportunity to get their items featured in New York Fashion week.
All of the runway looks will be put together into a book that will be the start of a sustainable collection.
Engagement with users including reposting and commenting on peoples posts will keep the campaign trending.
A digital version will also be up for sale and promoted on all social platforms post fashion week.
