Background- In the last decade, Burger King has created some of the industry’s most iconic ad campaigns. And a large part of their strategy has been the creation of new products or twists on existing products, designed to achieve fame online and make headlines.
Your Task- Come up a new product for Burger King and a headline-grabbing way to launch it.
Consideration- Your product can be physical or digital or a take on an existing product but it should be clearly designed with the goal of getting attention.
Insight: Condiments aren't just condiments anymore – they're the star players, adding unique flavors that people crave in their meals.
Idea: SauceBar - Where flavor takes the lead
The first ever restaurant where you order your sauce with a side of food. Each sauce is curated specifically to enhance specific food items. This spinoff restaurant adds an extra touch to your every day burger!
