Overview

Squarespace is an all-in-one platform that makes it easy to build a brand and sell online. Our online stores are the most beautiful way to sell physical goods, but we also go far beyond that with the ability to sell time and services (with Squarespace Scheduling) and content and community (with Squarespace Member Areas). 

The Problem 

Starting a business sounds hard. People think they need to have everything figured out before they begin, which is a hurdle many of them never get over. Our goal as a company is to help everyone who wants to be an entrepreneur build a thriving business around their passion and an important part of that is just getting them to start.

We need an integrated campaign that convinces first-time entrepreneurs that Squarespace can help them succeed, even if they don’t have it all figured out yet. 

Audience 

First-time entrepreneurs. Some are starting their own businesses by choice, and some have lost jobs or have been unable to get a foothold in traditional employment. Either way, they need confidence that they have the right partner in Squarespace. 

Media Considerations 

Our audience looks to social media for information, inspiration and to connect with like-minded peers but your integrated idea should make use of multiple different media channels.

Insight- People limit their potential to feel secure in the decisions that they are making. 

Idea- Start Before You’re Ready

Video placements will be integrated into ad space for

different streaming services like Hulu and Peacock.

A Career fair will be held for entrepreneurs early in their process of getting their business off the ground.

Squarespace will offer classes from hundreds of different niche career paths to help people feel ready in their business ventures.