Ad Campaign
(National Student Advertising Competition)
2023
Team Project - Gen Z is tired of constant online networking and curation that comes with the job search.
The ask- Keep Indeed top-of-mind for Gen Z as they become the next generation of workers. Indeed is already the world’s #1 job search platform, including Gen Z job seekers. However, sites like LinkedIn prioritize social media curation and networking.
We wish we could just hit “apply now.”
Thankfully, Indeed helps people get jobs — faster.
Awarded Best Creative Concept Executions - 2023 AdStar Awards
Hulu and Youtube Preroll Ads
Digital Placements
Newsletter and Email Marketing
TikTok and IG Reel Concept (Get Ready with Me + Tiny Mic Interview)
Job Search Tips and Confessionals via Podcast
Podcast
Out of Home
Bus Wrap & Shelter
Subway Ad
Billboard
Charging & Wifi Lockers
Experiental Placements
Airport Lounges with in-person resume tips and high-speed wifi
Job Map Kiosks with Interview Booking
Partnerships
Indeed + ThredUp
Indeed + Starbucks (featuring the Indeed Blue Drink)
The Team
Creative Leads
Bella Noe, Zach Whitley, Katey Williams, Michael Walsh
Account
Sammy Harris, Jack Goodman, Nicole Alstrin
Project Management
Noah Brown, Conner Grams, Haley Koski
Art Direction
Zoe Gale, Ama Allen, Katerina Triantafillou
Design
Josh Maruyama, Ally Woodring, Sophia Fuselier
Copy
Francesca Meninger, Veronica Thede
Production
Niklas Kedefors, Maya Merrill, Claudia Lee, Katerina Triantafillou
Strategy
Keely McMahon, Coltin Hill, Aaron Moskovitz, Steph Bucuroaia, Sophia Ramazzotti, Dean Griffin, Claudia Lee
Media Planning
Bella Lachman, Joy Collins, Emma Ramage, Hannah Reubens, Hannah Crump, Francesca Milhizer, Sasha Poll